Herminie CADOLLE, after taking part in the revolutionary events during the time of the «Commune de Paris», emigrated to Argentina . She spent several years there , founding the first CADOLLE company , making her fortune, before returning to France. It was during the World Expo of 1889 in Paris (for which the Eiffel Tower was built) that Herminie Cadolle introduced to the world her new invention. She had a simply ingenious idea for women’s comfort a simple garment based on the confort of women, while separating for the first time the traditional corset into two pieces. Herminie had invented the first bra. She applied for a patent and called her creation the “corselet-gorge”. The extraordinary and adventurous Herminie ‘s life is told in a book entitled “THE CADOLLE SAGA“.
Marie Cadolle decided at this time to leave the premises at the Chaussée d’Antin in the Quarter of the Grand Department Stores to set up her business at RUE CAMBON. Other fashion designers who would later become famous, would follow her and thus a new Parisian centre of fashion and elegance would be created. To this day, the house of Cadolle is still an institution there.
Marguerite Cadolle was friend with the most celebrated tennis player of the times, Suzanne Lenglen. Together they signed many publicity campaigns for the range of Cadolle perfumes. Always innovative, the house of Cadolle launched the first co-branding with a woman from the sporting world.
In that year Marguerite Cadolle launched her first flattening bra for the newly popular “boyish figure”. Then, for the Duchess of Windsor and also for many other famous women of that turbulent time in Europe, she created elegant collections to be worn with the new look in Couture : plunging necklines and more closely tailored and form fitting gowns and dresses. It was in this moment that the “CADOLLE TOUCH ” was launched , marrying the lingerie with Haute-Couture.
Alice Cadolle perfected for Monsieur Rochas a new look that tightened at the waist, to coordinate with his new couture look, inspired by the tiny waist of a wasp and named it for the couturier. We’ve come a long way from the bra made of twill ribbons and metal that Herminie had made for the famous spy Mata Hari.
The prolific creations of the House of Cadolle were crowned by many awards during the period after the war. In 1949, two years after Christian Dior, Alice Cadolle was bestowed with the world’s most celebrated award in the field of fashion at that time : the Neiman Marcus Award, in the United States.
At a tradeshow in Paris, Poupie Cadolle launched a new type of corset. The use of new modern materials accompanied by a new definition of the female silhouette transformed the old style corset into a comfortable garment, which was no longer constricting. Women immediately set their hearts on this new garment which they had forgotten for 80 years. Almost immediately the corset returned in the Parisienne Haut Couture collections. Fashionistas, celebrities and entertainers were the first to adopt this new symbol of independence, glamour and elegance.
Alongside the traditional lines that were always scrupulously followed and updated, more lines were added evoking the sentimental seduction . It offered the expression of a spirited woman in her own time : the Geisha line constitutes a change in the story often discreet and elitist of the House. It unveils a woman seductive and taking responsibility for it, with the imprint of the famous “Cadolle Touch”.